A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.

Noun

rhetoric (countable and uncountable; plural rhetorics)

1. The art of using language, especially public speaking, as a means to persuade.
2. Meaningless language with an exaggerated style intended to impress.

   It’s only so much rhetoric.

Usage notes

• Adjectives often applied to "rhetoric": political, legal, visual, classical, ancient, violent, empty, inflammatory, hateful, heated, fiery, vitriolic, angry, overheated, extreme.

Campaign Rhetoric, Political Campaign, Candidates and Campaigns ...
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• Council on Foreign Relations - U.S. Election 2012
  cfr.org
  News, analysis and commentary on the presidential campaign, including transcripts of the Republican debates.